thefrontkit vs HubSpot

HubSpot is a feature-rich hosted CRM with a generous free tier. The CRM Dashboard Kit is a Next.js template you own and customize. Two paths to CRM.

HubSpot CRM is a comprehensive hosted product. The free tier is generous; paid tiers run from $20 per user per month to enterprise pricing. You live within HubSpot's data model and UI. The CRM Dashboard Kit is a Next.js template you own. It costs $99-299 one-time, and you control every aspect of the schema, UI, and integrations. Different choices: HubSpot is right when CRM is a tool your team uses. The kit is right when you are building a CRM product yourself, embedding CRM into your own product, or you need control HubSpot does not offer.

Feature-by-Feature Comparison

FeaturethefrontkitHubSpot
ModelOwn the source codeHosted SaaS
Pricing$99-299 one-timeFree tier + $20-$3,600/user/month
CustomizationFull (any field, any flow)Limited to HubSpot's settings
Data OwnershipYour databaseHubSpot's servers
PipelineDrag-and-drop kanbanDrag-and-drop kanban
ContactsLinked to companiesLinked to companies
Activity TimelineIncludedIncluded
Reports4 built-in, custom on request100+ built-in + custom
Email IntegrationYou wire (Resend, Gmail)Native
Marketing AutomationNot includedIncluded (paid tiers)
Self-HostYesNo

Choose thefrontkit if...

  • You are building a CRM product of your own
  • You need to embed CRM into a larger product (e.g., agency platform with CRM features)
  • Full data ownership matters (compliance, data residency)
  • You want to control every field, every flow, every integration
  • Cost math favors one-time payment for a static team size

Choose HubSpot if...

  • You need CRM as a tool, not as a product to ship
  • Marketing automation and email campaigns are critical
  • You want the free tier and incremental upgrades as you scale
  • You need HubSpot's extensive integration ecosystem (Salesforce, Slack, etc.)
  • You do not have engineering capacity to maintain a CRM kit

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