Moz Alternatives: 8 Options Compared for 2026
Moz Alternatives: 8 Options Compared for 2026
Short answer: Ahrefs is the best Moz alternative if backlink data and competitor research drive your work. SE Ranking is the best value all-rounder, Semrush is the biggest all-in-one suite, and Mangools is a lighter toolkit built around keyword research. If you only need audits and crawling, Screaming Frog costs far less than a full suite.
Moz Pro is one of the oldest names in SEO, and it's still known for Domain Authority, a clean interface and a gentler learning curve than most suites. Its pricing page lists three plans. Standard is $99/month ($79/month billed yearly) with 1 user, 3 tracked sites and 300 tracked keywords. Medium is $179/month ($143 yearly) with 2 users, 10 sites and 1,500 keywords. Large is $299/month ($239 yearly) with 3 users, 25 sites and 3,000 keywords. All three now bundle AI visibility tracking, with 150, 300 and 600 tracked prompts.
People look elsewhere for a few reasons. Keyword caps climb fast once you track more than one client. Some teams want bigger link indexes or ad research. Others only use two or three features and are paying for a whole suite. Eight options below, each priced from the vendor's own page.
If you came here from the other direction, we also wrote about Semrush alternatives.
TL;DR: Quick Picks for 2026
| Need | Top pick | Price |
|---|---|---|
| Backlinks and competitor research | Ahrefs | Free tier, Lite $129/mo |
| Best value all-rounder, agencies | SE Ranking | Core $103.20/mo (annual) |
| Biggest all-in-one suite | Semrush | SEO $117.33/mo (annual) |
| Keyword research, lighter toolkit | Mangools | See vendor site |
| Competitor keywords and PPC | SpyFu | See vendor site |
| Simple keyword ideas | Ubersuggest | See vendor site |
| Technical audits | Screaming Frog | Free (500 URLs), £199/yr |
| Your own site's search data | Google Search Console | See vendor site |
Prices are per month unless noted. Plan prices come from each vendor's pricing page in November 2026.
What Moz Does Well
Moz built its name on Domain Authority and still offers it alongside Link Explorer, Keyword Explorer, rank tracking, site crawls and on-page recommendations. The interface is approachable, which matters if you're handing reports to clients or teammates who aren't SEO specialists. Its free tools, including the MozBar browser extension, are an easy way to get a feel for a site's metrics.
The AI side is newer. Every Moz Pro plan now includes AI visibility dashboards, tracked prompts across three AI models and AI content briefs. If you want one tool that covers classic SEO and the AI search side, that's a reasonable pitch.
When to Leave Moz
Three signals usually show up:
- You're hitting keyword or site limits. Standard tracks 300 keywords on 3 sites. An agency with five clients runs out quickly and has to jump to Medium or Large.
- You need deeper data in one area. Backlink research, PPC competitor data or heavy technical crawling are each served better by a specialist.
- You pay for a suite and use a slice. If rank tracking is 90% of your usage, a smaller tool is cheaper.
1. Ahrefs
Ahrefs is the usual first pick when link data matters. Site Explorer, Keywords Explorer and its crawler are the core, and the company runs a set of free tools plus a free plan.
Strengths:
- Strong backlink and competitor research
- Free plan and free browser extension
- AI prompt checks included in paid tiers
Weaknesses:
- Extra users cost extra on every plan
Pricing (monthly billing shown on the page): Starter $29/month, Lite $129, Standard $249, Advanced $449, Enterprise on request. The page says paying annually saves up to 17%. Lite includes 750 tracked keywords and 1 user; Standard 2,000 keywords; Advanced 5,000.
Best for: SEOs and link builders who live in backlink data. ahrefs.com
2. SE Ranking
SE Ranking covers rank tracking, audits, keyword research and reporting in one tool, with project-based pricing that suits small agencies.
Strengths:
- Lower entry price than Moz Medium for comparable tracking
- Report builder and an Agency Pack add-on
- Free trial on paid plans
Weaknesses:
- Crawl and keyword limits depend on the plan, so check them against your site count
Pricing: Core $103.20/month billed annually ($129 monthly), 10 projects and 2,000 daily-tracked keywords. Growth $223.20 annually ($279 monthly), 30 projects and 5,000 keywords. Enterprise on request. Agency Pack is +$69/month, annual billing only.
Best for: Small agencies and in-house teams tracking many sites. seranking.com
3. Semrush
Semrush is the widest suite here: keyword research, site audits, rank tracking, content tools, ads data and AI visibility reports.
Strengths:
- The broadest feature set of any tool on this list
- A free plan to try before you pay
- Daily keyword tracking on all paid plans
Weaknesses:
- Plans cap websites and keywords, so larger setups move to higher tiers
Pricing: Free plan with 1 demo project and 10 reports per day. SEO $139/month ($117.33 billed annually), 5 websites and 500 daily keywords. Starter $199 ($165.17 annually) adds AI visibility. Pro+ $299 ($248.17 annually) covers 15 websites and 1,500 keywords. Advanced is custom.
Best for: Marketing teams that want SEO, content and ads research in one login. semrush.com
4. Mangools
Mangools is a set of focused tools: KWFinder for keywords, SERPChecker, SERPWatcher for rank tracking, LinkMiner for backlinks and SiteProfiler for site metrics.
Strengths:
- Focused tools for keywords, SERPs, rank tracking and links
- Free account and free mini tools
- Each tool covers one job
Weaknesses:
- Lighter on site audits and reporting than suites
Pricing: See the Mangools pricing page.
Best for: Freelancers and bloggers who mostly do keyword research and rank tracking. mangools.com
5. SpyFu
SpyFu focuses on competitor research. It shows the keywords rivals rank for and the ones they've bought on Google, plus ad tests and an AI-powered site audit.
Strengths:
- Strong for PPC and SEO overlap
- Shows the keywords competitors have bought on Google
Weaknesses:
- Narrower than a full suite for day-to-day site work
Pricing: See the SpyFu pricing page.
Best for: Teams running both paid and organic search. spyfu.com
6. Ubersuggest
Ubersuggest, from Neil Patel, is a keyword and site-analysis tool aimed at beginners and small businesses.
Strengths:
- Aimed at beginners and small businesses
Weaknesses:
- Less depth than the bigger suites
Pricing: See the Ubersuggest pricing page.
Best for: Small business owners who want a basic starting point. neilpatel.com/ubersuggest
7. Screaming Frog SEO Spider
Screaming Frog is a desktop crawler. It finds broken links, redirect chains, duplicate titles and other technical problems that you can export and fix.
Strengths:
- One annual licence instead of a monthly suite
- Free version for small sites
Weaknesses:
- Crawling only. No rank tracking or keyword database
- Runs on your computer, so large crawls depend on your memory
Pricing: Free version crawls up to 500 URLs. The paid licence is £199 per year, with the crawl limit set by your memory and storage.
Best for: Technical SEOs and developers who already have other data sources. screamingfrog.co.uk
8. Google Search Console
Search Console shows the queries that bring users to your site, lets you submit sitemaps and URLs, and sends email alerts when Google finds issues. URL Inspection shows crawl, index and serving details for a page.
Strengths:
- Data comes straight from Google
- Covers the basics every site needs
Weaknesses:
- Only for sites you own
- No competitor or backlink research
Pricing: See Google's Search Console page.
Best for: Everyone. Pair it with one paid tool from this list. search.google.com/search-console
Recommendation by Profile
| Profile | Pick |
|---|---|
| Link builder or content marketer | Ahrefs |
| Small agency | SE Ranking |
| Marketing team wanting one suite | Semrush |
| Freelancer or blogger | Mangools or Ubersuggest |
| Paid and organic together | SpyFu |
| Technical audits on a budget | Screaming Frog plus Search Console |
Pricing at a Glance
| Tool | Free option | Paid pricing |
|---|---|---|
| Moz Pro | Free trial on Medium | $99 / $179 / $299 per month ($79 / $143 / $239 yearly) |
| Ahrefs | Free plan | $29 / $129 / $249 / $449 per month |
| SE Ranking | 14-day trial | $103.20 / $223.20 per month (annual) |
| Semrush | Free plan | $139 / $199 / $299 per month, Advanced custom |
| Mangools | Free account | See vendor site |
| SpyFu | See vendor site | See vendor site |
| Ubersuggest | See vendor site | See vendor site |
| Screaming Frog | Free (500 URLs) | £199 per year |
| Search Console | See vendor site | See vendor site |
Prices shown were checked on each vendor's own pricing page in November 2026.
Frequently Asked Questions
What is the best alternative to Moz Pro?
Ahrefs for backlinks and competitor research, SE Ranking for value, and Semrush for the widest feature set. The right one depends on which Moz limit you hit first.
How much does Moz Pro cost?
Standard is $99/month or $79/month billed yearly. Medium is $179 or $143, and Large is $299 or $239.
Is there a free alternative to Moz?
Ahrefs and Semrush both have free plans with limits, and Screaming Frog is free up to 500 URLs. Search Console is Google's own tool for your site's search data.
What replaces Domain Authority?
Most vendors publish their own score, such as Ahrefs' Domain Rating. They're calculated differently, so don't compare numbers across tools. Pick one and track it over time.
Can I connect my SEO data to my own reports?
Many of these tools offer exports or APIs. If you want rank data flowing into a CRM or dashboard, our workflow automation services can wire it up.
The Honest Take
Moz Pro is still a solid pick for people who want an approachable suite. If you keep hitting its limits, or only care about one area, one of the tools above will likely fit better. Start with Search Console, add one paid tool, and use the free trials before you commit.
Switching from Moz? We'll wire up the new tool.
Picking a new tool is the easy part. The work is reconnecting it to your CRM and the rest of your stack, and rebuilding the automations your team counts on. Frontkit Studio does that as fixed-scope projects, in tools like Zapier, Make and n8n or as custom code, documented and handed over.
